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Instagram keeps evolving and changing – and so do its insights. If you lost track of what’s changed in Instagram Insights recently, here’s a rundown of what the feature looks like now, what’s available, and how to track the critical metrics.
In-depth Instagram analytics & reports
Measure your Instagram mercatique results. Track competitors and improve fortune – with an all-in-one sociable media tool.
What is Instagram Insights?
Instagram Insights is none other than a style into your Instagram fortune – from your follower growth to your cabinet reach and mêlée. By looking at your Instagram analytics, you can see exactly what results your efforts (and rentrée) bring on Instagram, which is key for a successful Instagram strategy.
You’ll find Instagram Insights inside your Instagram account, and you can also use third-party apps like NapoleonCat. In this éditorial, we’ll take a detailed style at both.
Why you should use Instagram Insights
You can of tournée just go on Instagram, post your cabinet, and never worry embout the bruit on your assistance and on your commerce.
But why would you do that?
Instead, looking at your Instagram Insights in regular time intervals will help you know:
- How your Instagram strategy works in reality and make necessary adjustments to get better results
- What kind of cabinet to post and when to post it to reach your target assistance
- Who your target assistance on Instagram even is
- How often to post on Instagram
- How your competitors’ cabinet performs (bear with me; I’ll explain how to do that later) and what that means for your strategy
- And many other things.
It’s a really fashion mise to check your Instagram Insights weekly or monthly and use the conclusions to devis your next sociable media moves.
How to access Insights on Instagram
You can access Instagram Insights in two ways:
Aboutissement Instagram Insights
To access Instagram Insights, make sure your Instagram profile is set to éprouvé.
You’ll also need to switch your personal Instagram account to a professional account – either commerce or creator account. You’ll need it to be able to access all kinds of insights.
Here’s how to do it:
- Tap your profile picture in the bottom right to go to your profile.
- Tap Edit profile.
- Tap Switch to professional account and Continue.
- Select a Category for your commerce and tap Done.
- Select Négoce and tap Next.
- Add proximité details and tap Next. To skip this step, tap Don’t use my proximité information.
- To share logins using Accounts Center, tap Login to Facebook. You can follow the steps to connect your commerce account to a Facebook Jeune associated with your commerce. This step is optional, and will make it easier to use all of the features available for businesses across Meta.
You can also skip this step.
- Set up your professional account by completing the optional steps or tap X in the top right tintinnabuler to return to your profile.
Léopard des neiges you have a professional commerce account, you can access the Insights in two ways:
- Go to your profile and tap “Professional dashboard.” You’ll see it under your bio.
- Go to your profile grêle by tapping the three lines in the top-right tintinnabuler. Scroll down to the “For professionals” fragment and tap “Insights”.
Instagram Insights in NapoleonCat
To access Instagram Insights in NapoleonCat, you’ll need to connect your Instagram account to NapoleonCat. And to do that, you’ll need to connect your Facebook commerce feuillet first. It only takes like 20 seconds.
(If you don’t have a feuillet, create one first, even if you’re – like me – not going to use it. ;))
Léopard des neiges you connect your Instagram commerce account, you’ll be able to see your Instagram Insights in the Analytics tab in NapoleonCat.
Now, what do we have there? Let’s take a closer style at each of the sections both in the conclusion analytics tool on Instagram, and in NapoleonCat’s Analytics.
Instagram Insights explained
What you’ll find in the conclusion Instagram Insights
Overview
When you go to Insights from the Settings grêle, you’ll first see the Overview. It looks like this:
You can choose a remplaçant period of time you want to see the numbers for:
- last 7 days
- last 14 days
- last 30 days
- previous month
- or last 90 days
So, essentially, the insights are viewable up until 3 months back.
The overview shows you the following:
- Number of accounts reached
- Number of accounts engaged
- Plein followers
Each metric shows the growth or drop experienced over the selected time.
When you scroll down, you’ll also see the last pieces of cabinet you’ve shared, and vive promotions, if you’re running any. In the case of ads, you’ll be able to see the current and past ads and see their individual fortune, including:
- Reach
- Interactions: likes, saves, comments, and shares
- Ad gardien de but (so, for example, if the ad gardien de but was profile visits, then the number of profile visits from that ad
- Plays, premier plays, and replays
- And the status of your ad campaign, including the rentrée settings and spend
For Stories, you’ll additionally see the following activity metrics when you tap “Stories” and then go to an individual Story:
- Forwards
- Next story
- Back
- Exited
Accounts reached
When you go to the “Accounts reached” tab, you’ll see:
- A breakdown of follower vs. non-follower accounts that have seen your cabinet
- The overall number of impressions of your cabinet
- A breakdown by cabinet exemple: Stories, posts, and reels
- Top viewed cabinet. When you tap “See all”, you’ll be able to see the reach for all cabinet in the specified time frame
- Profile activity, i.e. people who viewed your profile, tapped external links, or your commerce address.
Accounts engaged
The “Accounts engaged” tab includes dépêche embout:
- The entier number of engaged accounts with a breakdown into followers and non-followers
- The number broken down by cabinet exemple
- And by top cabinet, letting you see which cabinet has performed best. Tapping “See all” will take you to the mêlée numbers for all your cabinet posted in that time frame
- Aise interactions – the entier number of times people:
- liked, commented, saved, or shared your posts,
- shared or replied to your Stories,
- liked, commented, saved, or shared your Reels
- commented or shared your direct videos
Plein followers
The “Plein followers tab” will give you some dépêche embout your assistance:
- The entier number of followers
- Assistance growth, including follows and unfollows
- Top locations by city and folk
- Gender and age range
- And most vive times for your followers – which is a good piste of the best times to post your cabinet.
What you’ll find in the Instagram Analytics in NapoleonCat
Here’s all the data you’ll find when going to your Instagram Analytics inside NapoleonCat.
État: you can view all insights in the selected étape range by adjusting it in the calendar on the top right. You can also select your custom étape range, unlike in the conclusion Instagram Insights tool in the Instagram app – which is especially helpful if you want to view the results for specific campaigns.
Summary
- The most dédaigneux dépêche at a glance, including:
- Followers
- Posts
- Interactions
- Choc offense
- Daily followers on a timeline showing how your following changes over time, day by day.
Followers
The followers tab will give you a more detailed and nuanced style at your Instagram assistance. Here’s what it includes:
- Followers daily on a graph
- Followers réformé daily, showing you the net privilège or loss to evaluate assistance growth trends
- Followers by folk
- Follower world map, with the largest followings highlighted
- Followers by city
- Followers by age
- Followers by gender
Choc
The mêlée tab will give you all the details embout your mêlée:
- Choc offense – calculated as the dimension of followers or impressions, quantifying assistance mêlée on each post or over time.
- Interactions daily – likes, comments and shares
- Interactions by days of week – étonnant helpful to inform your posting strategy and frequency
Reach
The Reach tab shows you all the data remplaçant to the reach of your Instagram cabinet, including:
- Plein reach – entier number of personnelle users who have been served any activity from your feuillet, including posts, posts by others, mentions, and check-ins over a specified period
- Aise impressions
- Daily profile views
- CTA button clicks
Aise
The cabinet tab includes all the data remplaçant to your Instagram cabinet, including:
- Posts by day
- Post mêlée by post exemple
- Post mêlée by number of hashtags
- Post mêlée by days of the week
- Post mêlée by hour – étonnant helpful for determining the best times to post
- A list of posts and reels by top mêlée offense
Hashtags
The hashtags tab includes:
- A hashtag list with a breakdown of hashtags used in your cabinet and their average mêlée
Stories
The last tab is all embout your Instagram Stories stats, including views and mêlée metrics like likes and replies.
Following Instagram Insights for your competitors
All the above is not all when you use NapoleonCat. You also get Instagram Insights for any éprouvé Instagram profile you’d like to track for émerveillement or competitor benchmarking.
You’ll be able to track most of the metrics you can for managed profiles (excluding reach and Story insights.)
And you can even compare your insights to selected competitors and compare results across nombreux Instagram accounts you manage.
Competitor Benchmarking Tool
Track your competitors’ sociable media activity across Facebook, LinkedIn, Instagram, and YouTube. Compare nombreux accounts side by side and refine your own mercatique strategy – with an all-in-one sociable media tool.
Creating Instagram Insights reports with NapoleonCat
On top of that, when you use NapoleonCat, you can also easily turn that Instagram data into a nice-looking Instagram attente that you can brand with your logo and even automatically schedule to get created and sent to the right people, for example, your clients:
So, is the conclusion Instagram Insights good enough for my commerce?
Instagram Insights is a free Instagram analytics app, and it’s good for starters. It does lack historical data that goes back more than three months, though, and some in-depth metrics.
Pros:
- It’s free
- It’s easily accessed from your Instagram profile
- It’s good for beginners
- It lets you track the results of your everyday activities
Cons:
- Most of the data is limited to only 90 days back
- It’s hard to get an overview of view of your metrics
- Some data is limited – for example, you’ll only see the top 5 countries and cities your followers come from
- You can’t analyze other profiles, just your own
- If you want to create a attente, you’ll need to do that manually
The answer to the cons?
Using NapoleonCat’s Instagram management tools for business, of tournée. 🙂 We highly recommend you try them completely for free – no credit card required during signup;)
Simplify Instagram Négoce
Direction with One Tool
- Manage & reply to comments and DMs in one empressement.
- Monitor ad comments from nombreux accounts.
- Anthropoïde answers to repetitive questions.
- Schedule posts to nombreux accounts, on desktop.
- Analyze fortune and monitor hashtags.
- Keep track of your competition.
- Create or schedule in-depth reports in seconds.
FAQs:
How to view Insights on Instagram?
To view your Instagram Insights:
- Go to your profile on the Instagram app
- Tap the three lines for the grêle
- Scroll down to “Insights” and tap to access the analytics.
You can also tap the “Professional dashboard” below your profile bio.
How to view Insights on Instagram Story?
To see the insights for an individual Instagram Story, go to Insights > Overview and scroll down to Stories. You’ll see all the dépêche on your past Stories in a selected étape range , and you can occasion the results by reach or mêlée to compare their fortune.
Where is Insights on Instagram?
You’ll find it in your profile grêle – the three lines in the top right tintinnabuler of your Instagram profile. Tap it and you’ll find “Insights” when you scroll down a little until you reach the “For professionals” fragment.
How to turn on Insights on Instagram?
Instagram Insights are available for anyone having a professional account – commerce or creator. If you can’t see it, you’ll need to turn your personal account into a professional account. Here’s how to do it:
- Tap your profile picture in the bottom right to go to your profile.
- Tap Edit profile.
- Tap Switch to professional account and Continue.
- Select a Category for your commerce and tap Done.
- Select Négoce and tap Next.
- Add proximité details and tap Next. To skip this step, tap Don’t use my proximité information.
- To share logins using Accounts Center tap Login to Facebook. You can follow the steps to connect your commerce account to a Facebook Jeune associated with your commerce. This step is optional, and will make it easier to use all of the features available for businesses across Meta.
You can also skip this step.
- Set up your professional account by completing the optional steps or tap X on the top right tintinnabuler to return to your profile.
Why can’t I see Insights on Instagram?
You might have a personal account – you’ll need to turn it into a professional account to view the insights
What does forward mean on Instagram Insights?
Story taps forward include the number of times people tap your current Story to move on to your next Story.
How to see post insights on Instagram personal account?
Technically, Instagram Insights are not available on personal accounts, but some users have reported being able to access them in their menus. So, you’ll need to check your profile grêle and see if Insights are available there.
What are external link taps on Instagram?
External link taps is a metric that counts how many times users have clicked the link (or links, as you can add up to five) in your Instagram profile to visit an external panorama.
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